Role: Art Director, Designer
Studio Soothe needed to rename and thus rebrand their spa. London, the owner of the spa, wanted the redesign to allow her to completely overhaul the look and feel of the spa. Prior to the rebrand, the spa was very lush with dark rich purple colors and velvet curtains. She wanted to go for a much lighter touch using thin lines, bright gold accents, and white walls. She wanted her new identity to convey the "magic" that she and her estheticians work on their clients with aromatherapy, essential oils and other herbs that look to nature for restorative qualities. In creating the new identity, I pulled inspiration from the moon cycles as well as elemental symbols.