Brand identity, packaging
Matters of Delight – Brand Identity
Matters of Delight is a collection of designs for the modern lifestyle. Inspired by geometry, clean lines and a touch of whimsy, I aspire to create versatile pieces that add unique accents to your every day. With designs that are meant to complement each other and the wearer, it is my hope that they will bring joy and delight to you and those around you. The collection can be found in online retailers and in stores nationwide and internationally.
As the owner and sole designer, I am involved with all aspects of the product life cycle from concept to shipment. Not only do I design the products but I also design and maintain the website, print and digital marketing materials, business collateral, packaging and event spaces. I also manage client and vendor relationships, expectations and timelines.
The formation of Matters of Delight is the result of the combination of two previous sub-brands, Plastique and Paper Trail which I created in 2009 and 2014, respectively. Plastique was a brand of modern laser cut acrylic jewelry including bold necklaces, earrings and rings. Under that brand I also designed numerous custom pieces including the ones for Lady Gaga's Workshop at Barney's NY. Paper Trail was a brand of whimsical and modern stationery including greeting cards, stamps, notepads and other various desk accessories.